Seth Godin's advice to filmmakers: ship, fail, repeat

Tim Burton's failed projects

Seth Godin is a marketing guru. I began following his blog when I was looking around for inspiration on how to promote my previous business, Biznik. I’ve continued reading him as I’ve moved on to filmmaking. And I find his advice just as relevant for filmmakers as it is for entrepreneurs. Of course, it’s the same thing.

When I was at MOMA last week, I saw a list of director and artist Tim Burton’s projects. Here’s the guy who’s responsible for some of the most breathtaking movies of his generation, and the real surprise is this: almost every year over the last thirty, he worked on one or more exciting projects that were never green lighted and produced. Every year, he spent an enormous amount of time on failed projects. Read full post.

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