Here’s a rare and refreshing perspective: a director willing to call bullshit on the rush to 4k. You tell ’em Ken! Story is still very much king. So how come all you hear about his the latest camera? I’m guilty of that too, certainly. And the reason has to have something to do with the fact that story is hard, and it means talking about individual projects, and, as is pointed out in Ken’s rant, there aren’t any large camera companies that have stories to promote – they have cameras to sell. The narrative of filmmaking tends to be dominated by companies with products to push. Happily, we have Ken’s reminder about what the real deal is: story.