Here’s a video that was shared by of IDEO’s Jen Panasik during her talk at the Seattle Interactive Conference on Friday.

I left thinking that it was an example of IDEO’s work, but a little research reveals it was actually produced in 2010 by a UK filmmaker named Ben Fogg of Asylum Films.

Part of a seven episode series filmed in 2010. All shot on location in Sweden. written, directed and edited by Ben Fogg. My idea was to reposition Findus as a more natural brand by focusing on each
part of their operation and the passionate people they had working for the company.

Regardless of where it came from, it’s flat-out brilliant storytelling that leaves me feeling inspired.