There’s an excellent conversation happening right now on D-Word, the online community for documentary filmmakers. Peter Broderick, host of the conversation, is an expert on the changing distribution models that every filmmaker needs to understand.

I learned about a couple of new services that I’d never heard of, in particular one called Distrify that allows you to embed your film as a free preview or instant paid viewing on social media sites, in same way you would a Vimeo player, only you get to charge money. Distrify takes a 30 percent cut. And, I got some great ideas for promoting and distributing the film I’m currently making.