Web video-making for entrepreneurs

One of the biggest challenges that early-stage entrepreneurs face is getting the word out about their business. At that stage of growth, most new ventures simply don’t have the money to afford a professional video production. So we’ve been thinking: if you’ve got a smartphone, you’ve already got a fine video camera. With just a few extra devices costing less than $100, it’s fully capable of producing professional results. But do you know how to use it effectively and quickly? We’d like to show you how.

On Saturday, Lisa Cooper and I will teach an all-day workshop designed to show entrepreneurs how to use the camera they own today, to tell their business story. Web video-making for entrepreneurs will explore what works – and what doesn’t – specifically for anyone with a business to promote.

We’ll spend the morning teaching the how-to basics, and reviewing examples. In the afternoon, the maximum 12-person group will actually create a short web video using an iPhone and iMovie. We currently have 7 signed up and just 5 spots left, so sign up today if you’d like to join us. You’ll learn tips and tricks that can’t be learned from books, to give you the confidence to start using your inexpensive video camera to its fullest right away.

Black Magic BMD Cinema: A camera worth getting excited about

There’s been a lot of development in cameras lately. But I’ve been sorely disappointed to see Canon stuff almost all the goodness into cameras they’ve chosen to price at $10 – $15k or more, while making barely credible improvements to the 5d mkiii and raising its price to $3,500. I was beginning to feel like the big guys were only making cameras for the big guys. But today, Black Magic changed all that. With this:

I can’t wait to get my hands on this insane piece of camera tech.

Dramatic interview lighting

Seattle Interactive Conference today launched the first in a series of short films that Visual Contact, my company, is making for them. We’re delighted to be working with SIC on this project, which over the next six months will spotlight some of the entrepreneurial minds involved with the conference.

I’d like to share a behind-the-scenes look at how we shot part of this first piece, a profile of Neumos co-owner Jason Lajeunesse, who is a panelist at this year’s event and host of the after party.

I gotta say this is the most beautifully shot piece we’ve made to date. Check it out:

OK, so a few observations I’d like to share about making this piece. In particular, the interview setup. As is common, we had about 10 minutes to identify a spot to conduct the interview that was not only quiet, but looked fantastic. The main dance floor at Numos was the only quiet place during mid-day, as the bar next door was blasting music and pouring day drinks. Lisa just walked out into the middle of the floor next to a divider curtain and said “right here.” I protested for a minute, attracted to the only window along the north wall, where some beautiful natural light was falling. But that’s why we pack lights. Framing the shot with him behind the curtain in front of the stage was a perfect way to spotlight the owner of one of Seattle’s landmark night clubs (a place I’ve spent more than my fair share of evenings). I explain how we lit it in a minute.

But first, some frame grabs:

So, here’s how we approached lighting Jason for his interview shot.

It was nice to have a lot of space in this scene, because it meant I didn’t have to flag off the lights. The light spill was absorbed by the large dark space. I used three lights in addition to available light:

Ambient light:
There were some tungsten house lights aimed toward camera spilling onto the floor, which provided the splash of red. Also there was one big vertical north-facing window that was letting in daylight but not nearly enough for a proper exposure. I simply augmented this light to make it my key.

I set the white balance on my Canon 60D to 5400K daylight, which made the tungsten light spill in the background a super-saturated red.

Background light: Lowel ProLight with snoot and 1/2 scrim (this blocks a stop of light from half of the light, so that the light projected across the curtain is more even). I use a cheap 300-watt dimmer that you can get at Home Depot with the ProLight, which draws just 250 watts. It’s a small light, but I find it incredibly versatile and I use it all the time as an edge light or hair light.

Key light: CN-900 LED at full power. I clipped a 24″ piece of full-stop diffusion onto the barn doors, which goes a long way to softening this light.

Rim light: CN-900 LED dimmed down quite a bit without diffusion.

Here’s the shot again, with a floor plan for how it was lit:

AUDIO

This is the second video we’ve recorded primarily with the amazing new Sennheiser MKH-8060. As backup, we also recorded lav audio with a Tram TR-50, which is a great lav, totally professional and used by lots of major productions. But wow, comparing the audio between these two mics was flat-out stunning. Who knew that a Tram could sound like such crap? The 8060 just blows it away entirely. Granted, it’s not a fair comparison to match a lav with a top-of-the-line shotgun mic. But my previous go-to shotgun mic, the AT875, was about on par with the tram, so I was gobsmacked at how sweet this mic sounds. It’s also incredibly forgiving to use – if you’re accidentally off-axis a bit, it’s a simple fix: just boost the levels, without need to tweak the EQ, because off-axis sound isn’t colored the way most every other mic is.

The MKH-860 is an incredibly rich sounding mic, and after using it a couple of times, there’s no doubt in my mind that it was worth every penny of the $1,200k it cost to acquire the beast. Audio is a massive part of every video we shoot, so it just makes sense to have an epic mic even more than an epic camera (or a c300, or even a 5dmkiii for that matter. We shot this film with a pair of Canon 60ds).

Lisa and I will be delivering a new video in this series every month between now and this year’s conference on October 30th, and we’ve got some incredibly talented and fascinating personalities in the pipeline.

Between the video and the still lies this cool idea from Microsoft Research

I can’t remember the last time I saw something this cool come from Microsoft. Check it out:

What a nifty idea. But no need to wait for MS to ship something that likely won’t work on Mac anyway: this is a technique that anyone can do immediately by shooting on sticks, grabbing a still frame, putting it in the background, and using a mask to hide the part of the image that has the unwanted motion, while keeping the good bit. Can’t wait to try this one out.

How to make a DIY Kino Flo for $60

Yes, you CAN make a perfectly functional kino-style light with parts you pick up at Home Depot. One that’s flicker-free, looks good, and attaches flexibly and solidly to standard grip heads. It weighs just 4.2 pounds. And you can control the light spill. You won’t get the tough shell and transportability of the Kinos, but if, like me, you’re using the light for a specific job and won’t be using it every day, this is an affordable way to go with little compromise on the quality of the light.

I arrived at this parts list the hard way: by buying the wrong stuff first, learning what works and what doesn’t and why. Here’s what I’ve learned:

T12 tubes are a bad choice. They have what’s called “eratz flicker” unless you buy more expensive ballast. Plus, t12 bulbs are less efficient than the T8 and smaller tubes, so you get less light out of them, even at lower wattages. Instead, get inexpensive T8 fixtures at Home Depot, but not TOO inexpensive. I paid $25 for mine, and it’s great. Just make sure it has electronic high frequency ballast (50/60hz).

None of the tubes on sale at my local Home Depot had a high enough CRI for my purposes, so I called up a local Seattle lighting supplier, Pacific Lighting and Supply, and they hooked me up with to Phillips TL950 full-spectrum lights, which have a whopping 98 CRI, and are balanced at 5000K (a little on the warm side of the ideal 5600K, but close enough for me). The alternative was to purchase lights online but all I could find had minimum order of 4 bulbs, and expensive shipping. So buying local saved me money.

Primary parts:
Lithonia Lighting t8 two-strip fixture: $24.97
Two Phillips TL950 t8 fluorescent tubes: $26.81
Matthews drop ceiling scissor clamp: $8.95

Other stuff you’ll need:
Black wrap (available at filmtools for $23)
3″ gaffer tape (also available at filmtools for $31)
12′ electrical cord with plug (I cut mine off an old Ikea lamp)
2 heavy duty zip ties

To make the mount, I used a Matthews drop ceiling scissor clamp, which I zip-tied around the light using large zip-ties. This works fine in my case because the lamp fixture is extremely lightweight. If I had bought a wider shop light instead, for example, I would have used a stronger and wider Matthews baby plate for the mount. Make sure to get one with a long spud, preferably 6″. To hold everything in place, I gaff taped over that to hold the zip ties from slipping. In fact, I ran gaff tape over the entire light surface – it cuts down on reflections and black looks more professional, of course. The mount works with any c-stand’s gobo head, using a 5/8″ spud.

The fluorescent fixture I bought at Home Depot came ready to be wired, but without a plug. So I cut the cord off an old Ikea light, and wired it up (black to black, white to white – ignore the green if like me you’re wiring to a two-prong plug for maximum socket compatibility on location) using the twist connectors included with the light.

The inexpensive light fixture I purchased had no reflector. That turns out to be a good thing, because I prefer the foldable and shapeable one that I built myself. To do that, I took a 12″ wide strip of black wrap foil, and cut it to match the length of the light, 48.” I gaff taped the edges, which are kind of sharp, which stiffens it some, and gives it more durability. Then I gaff taped the wrap to the top of the light on both sides. Done.

Note, I at first thought I’d use Kino tubes in this light, but discovered that most Kino tubes are designed to be high-output, which means they require more powerful ballast to drive them with the proper color temperature. So buy the cheaper full-spectrum bulbs instead. The best brand for daylight, according to Shane Hurlbut, is Vita-lights.

Note on transport: This light fits perfectly into an inexpensive plastic golf bag case like this one, which I own. It has wheels and is a great way to carry c-stands, glide tracks, tripods and this light safely to location.

How to take a great headshot (without any other lighting) in overcast light

It’s grey in Seattle most of the time. I actually like it that way: it’s the world’s softest light, at your fingertips, and you don’t have to set up a single soft box. But it has its drawbacks when it comes to lighting head shots. With a head shot, I want light that is soft BUT has some modeling and one side darker than the other, to bring out the shape of a face. How to achieve that without adding any lights? You need just two things: a piece of black foam core, and piece of white foam core (or as I used in this case, a collapsible reflective fabric disc).

For this photo, I had the subject, my friend Vanya, balance the black foam core on his right shoulder, which shielded the right side of his face from the grey sky, making it slightly darker than the other side (the technical term for this is “adding negative fill” which is a fancy way of saying you are blocking light from reaching this side of his face. I used a 32″x40″ foam core that sells at University Bookstore for about $6). You have to get it pretty close to the subject’s face for this trick to work – like about 16″ away.

This alone would do the trick for many people, but Vanya’s got deep set Montenegro eyes that will pierce your soul (and go dark without fill). So that’s where the bounce comes into play. I simply had him hold it in his arm, so that it angled light up at him from below. This has the same effect that happens with “butterfly” lighting, which is to hide lines in faces and generally make the person look awesome. They say this works best for women, but I disagree: when is the last time you heard a middle aged man say “hey, can you light me so that the lines in my face look more prominent?” Using fill from below camera that is close to the subjects face is guaranteed to flatter.

In this case, it sent a little too much light up under his chin, so I had to darken that in Photoshop to bring the attention immediately to where it belongs: his face. I also slightly darkened his forehead, and a tiny bit on his sweater, and that’s it. A simple shot with available light, that looks fantastic.

Camera: Canon 60D
Lens: Canon EF 17-55mm f2.8 zoom (set at 55mm and f2.8).
Background: wooden fence in my back yard

Smokin' hot deal: SmallHD offers $300 off their DP6 monitor

I’ve been loving my SmallHD DP6 monitor since I got it last December. It’s literally changed the way I shoot. Suddenly, I can see whether I’m in focus while I’m shooting instead of afterward when I’m reviewing footage. It’s a miracle.

And today they’re running a special offer of $300 off (that’s 33 percent) the HDMI version of the monitor (I’ve got the version that includes SDI connectors, but this one is just as good if you shoot exclusively on DSLRs or other cameras with HDMI ports and don’t need SDI out).

Also, this deal is good for free shipping, and they’ve added a 48-hour, no-questions return policy. If you’ve ever wanted one of these, and you should if you haven’t, today’s the day to buy one.

To take advantage of this offer, you simply have to like SmallHD’s new fan page on Facebook: facebook.com/SmallHD

New series on innovative businesses in Seattle launches today

We’ve teamed up with Biznik to produce a series of short videos spotlighting innovative businesses and thinkers in Seattle. The first installment launched over the weekend, featuring a local cabinet making company.

Lisa and I are producing these videos quickly (one day of shooting and editing completed within a few days), but without sacrificing too much on quality (you won’t see any shaky handheld camera work in our stuff, for example). Everything done with a crew of two, and all the gear we can stuff into a Nissan Leaf. Lisa directs and produces; I shoot and edit. Although Lisa also did a fair bit of b-roll shooting on this as well.

For this piece we used four lights – a Smith Victor 650-watt open-face light through a medium soft box for the interview with Lowel Pro-light for rim light; and a pair of CN-900 LED lite panels for lighting him in his office. The rest was all shot with available light in the well-lit factory.

It was also the first piece on which I got a chance to use my new Sennheiser 8060 shotgun mic, and it’s a dandy. Jeff’s voice comes through really rich and warm and needed very little EQ adjustment in post (just added a tiny bit on the high end in a few of the clips to get them to match). Everything they say about this mic is true: it makes whoever’s talking sound great, is tuned to bring forward human speech from the environment, and rejects sound from the sides without coloration. What more can I say? Oh, it’s tiny, light, and will probably last for 20 years.

We’re ramping up to do a lot of these in coming days and excited about the challenge of making business videos that are easy to watch and ultimately inspiring.

Final Cut Pro X v. 10.0.3: hello multicam

Multicam Editing in Final Cut Pro X

Apple has released a new version of Final Cut Pro X this morning, and it’s got something a lot of editors have been waiting for: built-in support for multiple camera angles. I’ve been getting by just fine by combining multiple angles into a compound clip, and slicing out from there. But I’m looking forward to trying this out.

But the main thing I’m excited about is what Apple calls improvements in “overall stability and performance.” The big issue for me, which causes me to reboot daily, is that when I’m skipping back and forth between timeline and event library, sooner or later my skimmer vanishes in the timeline and the only way to get it back is to restart FCPX. I’m hoping display bugs like that are a thing of the past in this new version. I’ll be cutting all day on Beyond Naked, so will post an update this afternoon.